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Spotting fake dating profiles

Nine signs that recur in almost every case the police handle.

Short answer

A fake profile on Finnish dating sites is given away not by one detail but by several coinciding. The fastest method is a reverse image search: if the same photograph turns up in someone else’s profile or on a stock site, there is nothing left to check. The second most reliable is an unannounced video call. Everyone has a broken camera sometimes, but not four times in a row. Below are nine signs that recur in almost every case the Finnish police have examined.

9Signs that recur in most casesPoliisi.fi
15 %Of online frauds in Eastern Finland are romance fraudsEastern Finland police, 2025
53 %Of Finnish adults have tried a dating serviceYle × University of Turku, 2024

How a fake profile differs from a bot

These are two different problems and should not be confused. A bot is an automated account that sends out identical messages and usually steers you to an external site. It gives itself away within a couple of exchanges: it answers beside the point, ignores your question, and drives on with its own script.

A fake profile is a living person behind someone else’s photograph. They answer sensibly, remember details of your life, and keep a conversation going for months. That is the dangerous one, because bots ask you to click a link while this one will ask for money.

The practical consequence: tests like “ask something odd, a bot will not answer” work only against the first category. Against the second you need a check on identity, not on wit.

How to check a photograph in two minutes

A reverse image search is the most effective of the free methods. You save the photograph from the profile and upload it to Google Images or TinEye. If the shot turns up in accounts under other names, on a stock site, or in a five-year-old article, the conversation is over.

It is worth checking two or three photographs rather than one. Fraudsters often take shots of one person from a real account: one photograph may turn up nowhere, while the second leads to the original.

Generated images are a story of their own. Hands and ears used to give them away; they no longer do. But a generated photograph turns up nowhere else — and that in itself is a signal: a real person active on the internet usually leaves at least some trace.

Nine signs that recur most often

Individually none of them proves anything. A person really can have a bad camera, and really can work abroad. What matters is how many coincide: three or more is a reason to stop.

  • No mutual acquaintances, and they wrote first
  • The conversation moves quickly to WhatsApp or Telegram
  • A declaration of feelings before you have met
  • An occupation from a short list: doctor, engineer, soldier, sailor — always abroad
  • A video call never works out; the camera has been broken for months
  • The photographs look too professional for an ordinary person
  • Turns of phrase that look like machine translation slip into the writing
  • They ask you not to tell those close to you about the relationship
  • Sooner or later an urgent money problem appears

Why the occupation in the story is always the same

The Finnish police, in their piece on romance fraud, list the type almost word for word: a doctor on a mission, an engineer on a rig, a soldier at a base, a sailor on a voyage. The list is short and has not changed in years.

The reason is utilitarian. Such an occupation answers three awkward questions at once: why you cannot meet, why the connection is bad, and why someone on a good salary suddenly has no access to their money. One story plugs every hole in the scheme.

Checking it is simple. Ask about the place they are supposedly in: today’s weather, the district, the time. The story is usually worked out at the large scale — job title, company, history — and falls apart on the everyday.

What the services themselves verify, and what they do not

The spread is enormous, and services do not like to talk about it plainly. Some platforms check only that an email address is unique. Some ask for a phone confirmation. Few require a selfie in a set pose and compare it against the profile photographs.

Selfie verification is the only common measure that genuinely prevents the use of someone else’s photographs. Everything else can be worked around in five minutes.

What to look at is not the word “verification” on the front page but what exactly is being verified. The phrase “all profiles are checked by a moderator” means nothing: the moderator looks at whether the photograph contains prohibited content, not at whether it is the right person.

What to do about AI photographs and deepfakes on a video call

Over the past two years checking has got harder, and the old advice works less well. A generated image is no longer given away by an extra finger or a crooked ear — those artefacts were cleaned up long ago.

But an inverse sign has appeared, and it is even more reliable. A real person who lives actively on the internet leaves a trace: a photograph surfaces somewhere, at least once. A generated picture turns up nowhere, ever. An empty reverse-search result used to mean “all fine” and now means “unclear” — and calls for a second check.

A second practical technique: compare two or three shots with each other. A generator is bad at keeping small details consistent — a mole, the shape of an earring, the pattern on a mug, the number of steps in the background. A person stays themselves across different photographs; a picture does not always.

The same goes for a video call, only there the check is active. A real-time deepfake still copes badly with three things: a sharp turn of the head into full profile, passing a palm in front of the face, and bringing an object up to the face — a mug, a phone, a sheet of paper. At those moments the mask usually tears or jumps.

You can ask for this in passing and without explaining. Someone with nothing to hide will turn their head and not think about it. Someone with something to hide will find a reason, or suddenly lose the connection.

How a fake profile gives itself away specifically in Finland

There are signs that do not appear on international lists because they are tied to the local context. On Finnish platforms they work better than the general ones.

The first is geography in small details. The profile says Helsinki, but the person does not know the difference between Kallio and Punavuori, does not understand what an Alepa is, and has no opinion about rents. For anyone who actually lives here, that is background you talk about without thinking.

The second is a combination that does not add up: flawless Finnish in the messages together with a story of “working abroad for a year now”. Finnish at that level usually means the person grew up here, and such a person is rarely unreachable for a meeting.

The third is time. Someone supposedly in Tampere answers at night and is silent during the day. A time zone difference shows in the rhythm of the messages better than in any words.

The fourth is money and institutions. A real Finnish story about financial trouble runs into specifics: Kela, ulosotto (enforcement), a bank. A made-up one usually gets by on generalities about a “frozen account”, because the author does not know the details.

Is a fake profile a crime in Finland?

In itself, as a rule no, and it is worth understanding that in advance so as not to build up expectations of what a report will achieve.

But there is a separate offence. Since 4 September 2015 the Finnish Criminal Code has contained a provision on identity theft — identiteettivarkaus, chapter 38 section 9a. It applies where a person unlawfully uses another’s personal or identifying data in order to mislead someone and cause the injured party financial or other damage that is more than minor.

Two details make it weaker than it looks. The penalty is a fine only; the provision carries no imprisonment. And it is a complainant offence: the prosecutor brings it only at the injured party’s request. That is, the person whose photographs were stolen has to report it themselves.

Once money is involved a different provision applies — fraud — and it is more serious. So a report should describe not only the fake profile but the whole financial part, if there was one.

The practical conclusion is simple. If your photographs are being used in someone else’s profile, the report should come from you rather than from whoever found the profile. And if you were harmed as the person on the other end of the conversation, what supports your case is not the fake profile itself but what followed from it.

What to do if the profile turns out to be fake

First, do not tell the person. The moment a fraudster realises they have been found out, they delete the account along with the messages. Screenshots first, everything else afterwards.

Second, report the profile inside the service. This is not a formality: platforms do delete such accounts, and the next person will not see it.

Third, if money was transferred the order is different and urgent: the bank first, then the police. If there was no money, a report is still worth filing, because cases are built out of episodes.

If you feel you have become too suspicious

A side effect that articles about fraudsters do not write about, although almost everyone who reads such articles runs into it.

Having read a list of signs, a person starts seeing them everywhere. They did not take a video call — suspicious. They work abroad — suspicious. They write well — also suspicious. In the end the checking eats up the pleasure of meeting someone, and sometimes the meeting itself.

What helps here is going back to how the signs work. They only work in combination: three or more together. Individually each is explained by ordinary life, and that is not a softening caveat but a direct consequence of how these lists were compiled.

The second thing that helps is separating checking from talking in time. The check takes five minutes: a reverse image search and a short unannounced video call. Once done, the question is closed and you simply talk. Constant background checking of every word adds nothing to the result of those five minutes.

Third: suspicion is no substitute for a boundary. Even a completely real person can turn out to be unpleasant, and what protects you from that is not a profile check but a readiness to end the contact at any moment without explaining.

And the thing worth saying plainly. Most people on dating platforms are ordinary people, and the statistics bear that out: on police figures for 2024 there were 460 reports of romance and document fraud in the whole country. That is a lot for those affected and little relative to the number of people meeting. Caution makes sense as a procedure, not as a state of mind.

What not to do

Do not run background checks on a person through databases or order an “identity check” from dubious services. Such services usually sell you a fifty-euro report compiled from open sources, and not infrequently turn out to be frauds themselves.

Do not try to expose the person through the conversation. It achieves nothing: they do this professionally and have done for years, while you lose the time in which evidence could have been preserved.

And do not send “a little, just to test”. Testing by sending money does not work — a small first transfer is part of the scheme, and it is exactly what shows the fraudster that you are willing to pay.

Ways of checking: what works and what does not

MethodHow reliableHow long it takes
Reverse image searchHigh. Direct proof if the shot turns up2 minutes
Unannounced video callHigh. Two refusals in a row is nearly conclusive1 minute
Questions about the area and the weatherMedium. The story falls apart on everyday detail5 minutes
The “odd question” testLow. Works against bots but not against a person1 minute
A paid “identity check”None. Often a fraud in itselfmoney down the drain

The signs and the scheme follow poliisi.fi material, updated 30.5.2024.

Frequently asked

How do I quickly check whether a profile photograph is real?

Save the shot and upload it to Google Images or TinEye. If the same photograph turns up in profiles under other names, on a stock site, or in an old publication, the profile is fake. Check two or three shots: one may turn up nowhere while the second leads to the original.

What if the person refuses a video call?

One refusal means nothing. A second and third in a row, especially with an explanation about a broken camera, is a serious signal. Suggest the call on the spur of the moment and for a minute, rather than arranging it for tomorrow: a rehearsed conversation is worth less.

Can a fake profile be reported?

Yes, and it is worth doing. There is a report button inside the service — platforms do delete such accounts. If money became involved, file a separate police report through poliisi.fi, whose electronic service is open around the clock except between 22:45 and 06:00.

How do I tell a bot from a live fraudster?

A bot answers beside the point, ignores your questions and quickly steers you to an external link. A live fraudster answers sensibly and remembers details of the conversation for weeks. The second is the more dangerous: a bot asks you to click, a person will ask for money.

How do I recognise a photograph generated by a neural network?

By artefacts, almost not at all any more — they have been cleaned up. What works is the inverse sign: a generated photograph turns up nowhere in a reverse search, whereas someone active on the internet usually leaves a trace. Additionally, compare two or three shots with each other: a generator is bad at keeping small details consistent, like a mole, an earring or the pattern on a mug.

Can a video call check be fooled by a deepfake?

It can, but a real-time deepfake still copes badly with three things: a sharp turn of the head into full profile, passing a palm in front of the face, and bringing an object up to the face. Ask for it in passing — for someone with nothing to hide it costs nothing.

Is a fake profile a crime in Finland?

In itself, usually not. But since 4.9.2015 there has been a provision on identity theft — identiteettivarkaus, chapter 38 section 9a of the Criminal Code: unlawful use of another’s data to mislead, with damage that is more than minor. The penalty is a fine only, and it is a complainant offence, so the injured party has to report it themselves. Once money is involved, the fraud provision applies.

How do I keep caution from turning into paranoia?

Remember that the signs work only in combination — three or more together; individually each is explained by ordinary life. And separate checking from talking in time: a reverse image search plus an unannounced video call take five minutes, after which the question is closed. Constant background checking of every word adds nothing to the result of those five minutes.

Does profile verification on a dating site help?

It depends on what exactly is verified. Email and phone confirmation can be worked around in five minutes. The only thing that genuinely gets in the way is selfie verification compared against the profile photographs. The phrase “all profiles are checked by a moderator” usually means only a check for prohibited content.

Should I tell a fraudster that I have seen through them?

No. The moment they realise they have been found out, the account is deleted along with the messages, and those messages are your evidence. Screenshots first, with the username, date and time visible, then a report inside the service, then everything else.

Do paid identity-checking services help?

Practically not. For fifty euros they usually sell a compilation from open sources, and not infrequently turn out to be frauds themselves — that is a separate scheme, aimed precisely at people who have already become wary. A reverse image search is free and gives you more.

What do I do if my photographs are being used in someone else’s profile?

In that case the report comes from you, not from whoever found the profile: since 4.9.2015 there has been a provision on identity theft (chapter 38 section 9a of the Criminal Code), and it is a complainant offence. In parallel, report the profile inside the service — platforms do delete such accounts.

Sources

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