Dating service comparisons

Where to start if this is your first time here

The section is arranged by question rather than by the names of services, so start with whatever is unclear to you now.

If you have no picture at all of what exists in Finland and who is behind it, start with the market overview: which services actually operate in Finland. It also sets out a finding no Finnish review site mentions: the two largest “competing” brands turn out to be auxiliary company names of one and the same firm.

If you already know the services and the question is how to choose between them, go here: five criteria and how to check each one.

If what matters most is not being found, the place to start is not the choice of service: what actually stays hidden.

If your question is not about a service but about the form of the relationship and how to agree on it — what the Finnish word irtosuhde means and how to say it plainly.

And if you want to know how long replies usually take and why so many profiles never answer — expectations against reality.

Why there is no ranking of the best sites here

The top of Finnish search results for commercial queries is taken up almost entirely by affiliate rankings rather than by the services themselves. They are built to one pattern: the writer earns a commission on the click-through, the order of the list follows the size of that commission, and a phrase like “best site of the year” rests on no checkable criterion at all.

The problem is not that they earn money. The problem is that best is not a property a service has. A site that suits someone in Helsinki looking for something quick is useless to someone in a small town whose first concern is privacy.

So we compare five things, each of which you can check yourself: the total sum for the whole subscription term, whether a cancel button exists inside your account, how profiles are verified, whether profiles are visible to search engines, and how the charge appears on your bank statement.

And we say the same about ourselves plainly: this section is monetised, some of the links are affiliate links, and the notice saying so sits above the text on every page. The difference is in two things — the criteria are published in full, so we can be audited against them, and the safety section is not monetised at all, with no affiliate link anywhere in it.

What to check before you pay

Four checks that take about ten minutes between them and remove most of the trouble.

Find the company name and its business ID, a Y-tunnus, at the foot of the site, then look it up in the open data of the Finnish Trade Register held by PRH — free, and no registration. Sometimes it turns out that two apparently different services belong to the same firm.

Work out what will be charged today. If the page shows only a monthly figure, multiply it by the number of months in the plan — the full breakdown is in the prices section.

Add /robots.txt to the service’s address and open it. That shows whether the profile sections are closed to search engine crawlers.

Find the cancellation button before you pay. It has been mandatory under EU law since 19 June 2026, but the time to look for it is in advance, not at the moment you need it.

How we keep these pages current

A price without a date is not a fact but a memory, and in this subject prices go stale faster than anything else.

So every price table carries the date it was checked. If you see a date six months old, treat the figures as an indication and verify them on the service’s own site — the link to its price page is always among the sources at the foot of ours.

The legal part lives longer: the guidance of the Competition and Consumer Authority, KKV, and the EU directives change every few years, and we mark such changes in the text itself with the date they took effect. That is why “since 19 June 2026” appears so often here — not as decoration, but as a way of showing the reader whether what they are reading still holds.

One thing changes with no warning at all: robots.txt files. A service can close its profiles to search engines, or open them, at any moment and tell nobody. What we publish about them is a snapshot taken on the date of the check, and where it matters we say how to repeat that check yourself in thirty seconds.

We do not rewrite the “updated” date without genuinely going back through the material. A fresh date on unchanged text is a device for looking more current than you are, and we have no use for it.

If you notice that a figure here no longer matches the service’s own site, that is most likely our oversight rather than a trick. Checking us against the published sources is entirely fair, and worth doing.

What we do not promise

This section is commercial, and the honest thing is to state its limits at the outset.

We do not know how many people are on any given service. Nobody does: no service publishes an active-user count by city, and there is no external audit in this industry. Figures of the “over 40 000 active” kind do appear on front pages, but the counting method is not disclosed.

We promise no outcome. Paying unlocks features, not people, and no service can guarantee replies.

We have not tested every service from the inside on a paid account — where that matters, we say so on the page itself.

And we do not write about what we have not checked. Where the data is missing, the page says “not confirmed” rather than carrying a plausible-sounding number.

Where to take your question

The safety section is kept separate and is not monetised.

Frequently asked

Sources

• PRH: open data of the Finnish Trade Register
• Yle: 53 % of Finns have tried a dating service
• KKV: stating the price of goods and services
• Directive (EU) 2023/2673, Article 11a